Last year, inventor William Morrison of Des Moines, Iowa brought
his mysterious electric carriage with its experimental battery to father's
company, the American Battery Company. My father, Major George T. Burroughs,
having lost his distillery business to fire in '85, has in recent years
turned his energies to expanding this fledgling storage battery company,
in which he serves as vice-president.
The ABC batteries previously had been used mainly for train lighting
and signaling. He immediately encouraged the company to buy the rights
to Mr. Morrison's invention, as he was very impressed with the potential
of the machine -- seeing it as an exciting opportunity to expand the sales
of ABC batteries.
American Battery Co. offices ~ Two locations:
Security Building, 188 Madison St. and 172-174 South
Clinton Street, Chicago, 1901
Factory: 353 to 361 Twentieth St.
La Salle Street North from Adams
Soon after, father's colleagues, John B. McDonald and Harold Sturges,
caught the fever and shocked the neighbourhood by commuting in the new
horseless wagon from their West Side homes to the LaSalle Street office.
The company received permission, however, to take the curious
horseless carriage for regular excursions around the grounds and to give
demonstration rides to some of the more daring potential customers. This
proved to be an exciting development for me. I had tried my hand at the
controls of this machine during my visits to the factory and had impressed
everyone at the factory with my skill in maneuvering the vehicle. Father
was quite confident that I was the right choice to pilot the vehicle on
exhibition drives around the Fair grounds.
The contraption is a wonder to behold. It is designed in the style of a
surrey with a fringe-topped canopy -- but without the horses. There
are four high, spoked, steel-clad wooden wheels to negotiate the streets
and country roads, which are often muddy and rutted. Although the
start and stop controls of the vehicle are relatively simple, the unusual
method of steering the carriage takes a great deal of practice and expertise
as the vehicle fairly flies at a rate of over 15 miles per hour. Steering
is accomplished by grasping a ball attached to a horizontal "steering wheel,"
which turns a shaft connected to Morrison's patented rack-and-pinion steering
system. A powerful four-horsepower motor applies power to the right front
wheel through a modified Siemens armature, and this easily pulls the two-ton
weight of the unit over almost any road condition.
The 24 storage cell batteries that power the motor are stored under
three cushioned bench seats, which can carry 9 to 12 people. Thanks to
the quality of the ABC batteries, the vehicle can run for 13 hours at a
time. The batteries -- 112 amps at 48 volts -- take 10 hours to charge
but this poses no problem as each night we wire them to the charging equipment
we have installed at the exhibit.
rival companies have set up nearby exhibits in the Electricity Building:
the Ward Electrical Car Company and Keller-Dagenhart with their electric
tricycles. Our product is clearly superior, however, being the original
and having the advantage of receiving many improvements from our ABC engineers.
Company secretary Sturges, especially, has become intrigued by the project
and has spent countless hours with Mr. Morrison in improving the design.
Also on display are numerous vehicles powered by noisy, smelly and very
unreliable gasoline-burning and steam-powered engines. I can't imagine
any way that these crude methods of propulsion will ever compete with our
clean, silent, smooth running, and easy-starting carriage. Our steam competitors
don't tell their customers that their engines often take 45 minutes to
start and that they must stop continually to take on fresh supplies of
water. The gasoline carriages are also difficult to start and they require
a well-trained operator to shift their complicated gear systems.
Yesterday, Mr. Sturges got into a heated argument with
Edison of the rival Edison General Electric Co., who is renowned for
his development of electricity and for his many inventions, including the
Kinetoscope -- a moving picture device that he has unveiled at the Fair.
said he believed gasoline, not electricity, would provide the dominant
power source for the automobiles of the future.
"As it looks at the present," he said, "it would seem more likely that
horseless carriages will be run by a gasoline or naphtha motor of some
kind. It is quite possible. however, that an electric storage battery will
be discovered which will prove more economical, but at present the gasoline
or naphtha motor looks more promising. It is only a question of a short
time when the carriages and trucks in every large city will be run with
Electricity Building Floor Plan (Click for full-screen
Father has his own ideas on this. He believes that a basic Morrison model
can soon be produced for under $1,000, although he says the elaborate one-of-a-kind
model we are exhibiting probably cost the inventor and our company twenty
Our amazing self-propelled vehicle, whether sitting in the display area
or racing around the grounds, is certainly one of the Fair's most popular
attractions -- an incredible achievement in this incomparable World Exposition,
with its wonderful exhibits of futuristic inventions. Not a day goes by
when some reporter from somewhere in the world doesn't stop by to interview
one of us for a newspaper story. Many of them are so awe-struck by the
number and diversity of the inventions here that they say that everything
that can be invented has been invented. We live in a marvellous age and
one can hardly imagine what the next century will bring.