10th, the first Radio Premiere on record presented to radio fans all over
the State the first episode in the thrilling adventures of "Tarzan of the
Apes," sponsored by the Signal Oil and Gas Company.
Critics and thousands of
motorists who jammed the World Premiere Radio Show at Fox Pantages Theatre
in Hollywood proclaimed it the most fascinating and colorful radio program
they had ever heard.
Among those who participated
in the stage show were Jim Pierce, all-American football player and well-known
actor, who takes the part of Tarzan in Signal's sensational radio serial;
Miss Joan Burroughs, talented actress and daughter of Edgar Rice Burroughs;
Mr. Burroughs himself, internationally known author of all "Tarzan" stories
together with the entire Tarzan radio cast, including Lord and Lady Greystoke,
Captain Tracy, Cecil Clayton, Yont, Professor Porter, Philander, (Joan
Burroughs as Jane Porter and James Pierce as Tarzan).
Representing the motion picture
fraternity were Johnny Weissmuller, the 'Tarzan' of the recent Metro-Golden-Mayer
picture, "Tarzan the Ape Man" who, much to the delight of the 3,000 Signal
guests present, gave the famous Tarzan yell. Tom Brown from Universal,
Barbara Weeks and Lillian Miles from Columbia, as well as scores of famous
stars and Hollywood celebrities, including motion picture directors, editors
and writers for motion picture magazines.
Representatives from local
radio stations, including KFI, KHJ, KFWB and the entire staff of KNX were
in attendance, while a number of popular radio stars, such as Clarence
Muse, composer of Sleepy Time Down South"; Cliff Arquette, in his
characterization, "Aunt Hat"; Mary Rossetti, versatile singer, and the
KNX Rangers appeared in the stage show.
Eddie Lambert, star comedian
and producer of the "Nine o'Clock Reverie," acted as Master of Ceremonies
for the show while Freeman Lang, inimitable Master of Ceremonies, presided
over the "mike" to introduce the screen stars as well as the leading lights
of radio land.
Included among the guests
of the Company were several hundred Signal dealers and their families,
Company employees and their families, and representatives from other oil
companies, the California Oil and Gas Association and representatives from
all the press.
Thousands of radio fans who
were unable to attend in person enjoyed the premiere through the courtesy
of KNX, who broadcast the entire three hour show.
Congratulations were received
on every side by the Signal Oil and Gas Company on the World Premier which
introduced the Company's thrilling Tarzan radio broadcasts. Congratulations
are now being received by the Company on the program itself, since radio
fans all over the State have heard the first week's episode over KPO (San
Francisco), KNX (Los Angeles), KGB (San Diego), KDB (Santa Barbara), KMJ
(Fresno), KERN (Bakersfield), and KFXM (San Bernardino).
Judging from phone calls
to the radio stations, dealer reports from customers, as well as the universal
enthusiasm and interest displayed everywhere by grown-ups as well as kids,
it can conservatively be said that Signal's "Tarzan Over Radio" is off
to a flying start.
JIG-SAW PUZZLE CONTEST
TO START TUESDAY, SEPT. 20
Signal's Tarzan Jig-Saw Puzzle
Contest, a unique and fascinating version of the popular jig-saw puzzle
craze that is sweeping the country, officially opens Tuesday, September
All that is necessary
to enter the contest is to stop in a t any Signal Service Station throughout
California, and ask for an entry blank and copy of the first week's section
of the Tarzan puzzle. Entry blanks and puzzles are absolutely free.
Full directions as well as
rules of the contest and a list of prize awards are continued in the official
entry blanks obtainable only at Signal Service Stations.
The front spaced of the entry
blank, dealers will note, has been divided into six sections, a separate
space being reserved for each one of the six sections of the puzzle to
be given out throughout the contest.
The first week's puzzle section,
called Section No. 1, will be delivered to Signal dealers Monday, September
When both the entry blanks
and the firs week's puzzle arrive, make absolutely sure that you furnish
your customers with an entry blank and a puzzle section at the same time.
This will be easy to do as the entry blanks and puzzles are both wrapped
in bundles of 50 each.
A new puzzle section will
be given away each week for six weeks, and when the completed puzzle is
assembled it will unfold one of the most thrilling of all Tarzan's adventures,
brightly illustrated in four colors.
Contestants have until October
31st, 1932, to complete the entire six sections of the puzzle. Prize awards
will be made as soon thereafter as possible.
LETTERS TO THE SIGNAL DEALERS NEWSLETTER
~ September 1932
Sales Force Enthuse Over
Every dealer I have talked
to on the new program is enthused over the whole set-up as Tarzan is well
known on account of the funny paper strip and the widely read Tarzan books.
Believe the program will carry a tremendous appeal not only to kids but
to grown-ups as well. Count on this office and its personnel for their
entire cooperation. ~ John P. Picco, District Manager, Petaluma
This Tarzan program is going
great! It's just the kind we need to tie the dealer and public in with
our radio program. Great stuff, and you can depend on the boys from the
Capital City to cooperate 1,000%.~ E.G. Nevin, District Manager,
Dealer Likes Premiere
Just a word of thanks for
a very fine entertainment at the Fox Pantages Saturday night. My family
and myself enjoyed the program very much and wish to thank the Signal Oil
and Gas Company and you for a very pleasant evening. Sincerely, Harry F.
Schmieder, Buckeye Super Service, 4335 Gage Avenue, Bell, California.