Throughout the event, ERB, Inc. president Jim Sullos and archivist Cathy Wilbanks met with a steady line of people interested in the many ERB properties. Joining the ERB, Inc. staff at the booth were Llana Jane, Dejah and Linda Burroughs -- daughters and wife of Edgar Rice Burroughs' grandson, the late Danton Burroughs. The booth generated a great deal of interest in the diverse properties available for licensing, including Tarzan. 

The Expo featured show-floor offerings from a multitude of exhibitor categories, which provided educational, entertainment and networking opportunities. More than 6,000 brands and properties, including major Hollywood movie studios, entertainment and TV companies attended the event which is sponsored by the International Licensing Industry Merchandisers' Association. Other attendees included Fortune 500 firms, publishing giants, fashion labels and cutting-edge artists and designers.